Why marketing automation

Why marketing automation
March 11th, 2016 Posted by CRM, Digital marketing No Comment

I’ve held the view that the manufacturing industry has always been at the vanguard of change and has been passionate about adopting newer technology and systems. Well almost. I cannot say the same thing when it comes to embracing IT & learning to leverage the digital ecosystem. I should know
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How Smart is Marketing Automation

How Smart is Marketing Automation
November 15th, 2014 Posted by Cloud computing, CRM, Digital marketing, Inbound marketing No Comment

Marketing has evolved and how!  CRM, Inbound marketing, Digital marketing, Marketing Automation and the list grows. Old wine in a new bottle? Well, the core of marketing has always remained the same. I believe it was Eli Goldratt, the management guru, who had said that marketing is about getting the
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