The primary goal of business is to acquire customers and retain them. It is the only sure way to keep the wheel turning. Studies have shown that most companies lose at least half of their customers in 5 years’ time. Then, it becomes imperative that companies generate strong brand loyalty and lock their customers by providing a delightful experience throughout the lifetime of their association. As technological innovation is lowering barriers to entry, customer experience is becoming more important to businesses as a differentiator.

Typical features of a CRM software include:

  • Lead scoring, routing, and assignment
  • Products, quotes, and orders
  • Forecasting
  • Mass email
  • Campaigns
  • Workflow and approval automation
  • Customizable reports and dashboards
  • Customer service

CRM impacts more than you thought

A recent study by Insight Technology Group shows dramatic results for companies that have successfully implemented a CRM solution:

Revenue Increase Reduction in cost of sales Reduction in sell –cycle Margins increase Customer satisfaction increase
42% 35% 25% 25% 25%

Source: The Case for a New CRM Solution,

KNS offers its solid expertise in to provide following services:


  • Building CRM Roadmap
  • Planning & executing initial implementation
  • Integration of CRM with other business applications like ERP, Marketing, Custom apps, etc. using       Informatica Cloud
  • Maintenance of CRM

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