The primary goal of business is to acquire customers and retain them. It is the only sure way to keep the wheel turning. Studies have shown that most companies lose at least half of their customers in 5 years’ time. Then, it becomes imperative that companies generate strong brand loyalty and lock their customers by providing a delightful experience throughout the lifetime of their association. As technological innovation is lowering barriers to entry, customer experience is becoming more important to businesses as a differentiator.
Typical features of a CRM software include:
- Lead scoring, routing, and assignment
- Products, quotes, and orders
- Mass email
- Workflow and approval automation
- Customizable reports and dashboards
- Customer service