CRM is the process of tracking and analyzing all of the interactions you have with your customers and prospects. CRM software is a tool that centralizes, simplifies, secures, and scales our customer engagement. It reveals possibilities for your business and enhances customer interactions.
A CRM solution allows you to get your sales processes organized, get more business and most importantly delight your customers with improved services.
For instance, instead of being mired down in yellow sticky note reminders or buried in spreadsheets and Google Docs, you can move leads through your sales team quickly and easily.