Marketing automation pulls out all stops for faster growth!
Marketing automation is a software tool that helps streamline, automate and measure marketing tasks and their workflows, resulting in better operational efficiency.
Market research studies show that in today’s digital world, B2B buyers would have traversed almost 70% of their sourcing journey, before making their first ever contact with a vendor’s sales organization. It then becomes very critical to be found in the virtual marketplace at the right time, arouse interest and keep providing relevant information and other sales aids in order to get the buyer ready for a purchase.
Marketing automation allows one to:
- Track and identify the needs of a prospective buyer
- Establish a pattern of prospect behavior and do segmentation
- Provide targeted nurturing, leading to lead qualification
- Measure results of marketing campaign, refine and optimize marketing investments
- With well primed & better profiled leads, sales greatly improve the chances for conversion
- Take the routine out of marketing tasks and utilize resources better, leading to shorter sales cycles