KNS Tech bets big on Drupal applications

“ I never let my schooling interfere with my education”. Thus, Mark Twain famously quoted. In a profound manner, it underlines the fact that useful knowledge can be gained and shared outside a formal, stereotypical and closed system . Open source softwares are probably the best champions of such a school of thought.

KNS Technologies were privileged to host Drupal Training Day at our offices recently. As a member of Drupal Association, we had the responsibility to energize, enhance collaboration and grow the Drupal community, here in Bangalore.

Under the auspices of Drupal Groups, the event was held on December 14, 2012 and brought together various software firms that develop and thrive on applications in Open source frameworks. The program was a hit right from the word go. Jacob Singh, Regional Director-India at Acquia, set the ball rolling with an insightful presentation on the unique learning process that is encouraged at Acquia for interns and young Drupal team members. The synchronization of training process with the aptitude of trainees and organizational imperatives was interestingly demonstrated. The nuances and ease of developing themes using Omega /Responsive web design were handled brilliantly in a separate session. Building semantics in Drupal using RDF was another area that was focused upon as it opened new vistas in web development.

For our Drupal developers, this turned out to be a good opportunity to share notes and renew commitment to contribute as active members of this very exciting Community, while parallely honing their skills. Our clients can continue to expect top notch Drupal development and capture superior value.

SaaS subscription and pricing, how not to chase bad money

I happened to attend an industry event recently in Bangalore, India. The theme was SaaS and it promised a whole lot more than the hot and politically spicy summer that we had just been through. The distinguished crowd comprised of leading names in the VC and SaaS space and some very impressive startups.

Retail solutions

One of the flavours served up was SaaS targeted at the retail market. While selling to the large chains and hyper-marts were kind of a marketing no-brainer, the challenge seems to come from the mom & pop stores or the one store retailers. Not that these were a particularly unreasonable or nasty breed. The challenge was not so much closure of sale, as achieving financial closure ! That’s right, they were right up there when it came to being hot prospects – couldn’t afford huge costs of hardware, native software or large number of IT folks, but they still needed the tool to be competitive and grow their business. However , realizing monthly subscription amounts from these chaebols was like running the 100 m dash with one leg, alongside Usain Bolt. These folks had ingenuous ways to beat your sales guy to the task . Not to worry…. here are some ways to still make it work.

Beating the Subscription blues
  • Have subscription plans that factor in base usage levels in terms of functionality and access
  • Pricing should be aligned to tangible value that your application offers – savings in labour, time,etc
  • Spying on customer’s IT budget would let you price yourself smartly
  • Switch to upfront subscription and save yourself all the trouble- offer annual or bi-annual plans only
  • Be generous and offer discounts for long term upfront subscription
  • Find ways to increase customer stickiness and make your SaaS offering indispensable

Well, if things don’t get any better , stop chasing bad money and you could always turn off the tap

 

How to overcome expense reporting blues with mobile apps

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