What is CMS (Content Management System)?

CMS is an acronym that stands for Content Management System. These systems are used to help make the process of maintaining a website easier. Some of them are much better at this task than others.

Some of the more popular CMS packages include:

  • WordPress – The most popular CMS that started life as a humbel blogging platform and has since grown into a powerful and easy to use system for managing web content.
  • Joomla – Joomla is very similar to WordPress in many ways, but didn’t start out as a blogging platform. It’s a better choice when security and e-commerce are matters of utmost concern.
  • Drupal – This is one of the oldest content management systems, but it’s also very powerful. It has a more steep learning curve than either Joomla or WordPress, which has certainly been a factor in those two overtaking Drupal.
  • ModX – This one has probably the steepest learning curve, and is aimed mainly at professional web designers rather than casual users. The advantage of ModX if you’re prepared to invest the time to learn it, is that it gives you the most freedom and flexibility. In fact, you can do absolutely anything in ModX without any restrictions. But if something goes wrong, you have to find a ModX expert to help.

Which one you decide to use will depend on many factors. Certainly if you are not an expert programmer and don’t feel comfortable working with PHP and HTML code, then ModX is probably not for you. If you need strong security, SEO, and e-commerce, then Drupal is worth considering.

Joomla will give you the same, but without built-in SEO ability (but you can extend the basic Joomla installation to provide SEO functions). If you don’t need strong security and you’re willing to put up with a few quirks for the sake of gaining an easy to use system, then WordPress could be an ideal choice.

In the past, WordPress was often recommended as a “one click install solution”, but nowadays nearly all CMS software can be installed by the same simple scripting methods. Most hosting providers offer these installation scripts as part of their default service, but some also have dedicated WordPress hosting packages (or more rarely, one of the other CMS types). These can cost slightly more than regular hosting, but don’t require much in the way of technical ability for you to get up and running quickly.

The reason why CMS software is so popular is mainly because it allows you to build sophisticated websites relatively easily, which you can do through the use of tools called plug-ins or extensions. These reside in repositories specific to each CMS, and allow you to quickly add features like a datepicker control or a clock simply by adding it into your template as a plug-in.

Learning to use a CMS-even one of the easier ones-does take time, but it is time you won’t regret spending, because it will make maintaining your website much easier once you become familiar with how to use the software.

Why Your Website May Need an App

It seems like just about everyone is getting an app made for their site these days, and you’ve probably been wondering if you need one too. Now it goes without saying that not every site does need one. There are two essential questions you need to ask before you go ahead and develop one:

  • Do you have the time and skills, or the requisite budget to develop an app?
  • What function is your app actually going to provide?

Far too many sites neglect to answer that second question, and so what we’ve ended up with is a huge library of apps sitting around in the App Store gathering dust, simply because they don’t really serve any purpose at all.

Every app should do something. Otherwise it’s not really an app. It may be a handy approximation of your website, or it may be a nice looking static ad, but it isn’t an app because it doesn’t have any application.

The most important decision in any app building project is to decide what the app is going to do. Whatever it does should also be reasonably unique, or at least it should do what it does in a unique way. If something similar exists, yours needs to be better.

Also keep in mind that unless you’re developing the app yourself, they do tend to be quite expensive to create, and certainly a lot more than the website they’ve been built to accompany. If you go with a cheap app, there is a good chance that the app doesn’t really do anything. So make sure that you find a good Web Development Company to build your app.

The benefit of having an app is that it can increase your SEO and your brand recognition. Being recognized for creating a useless app isn’t going to help, though. If you’re struggling to imagine what an app could do that is relevant to your business, then you probably don’t really need one.

As an example, though, if you run a business that sells different kinds of cakes, you may think your app should showcase the various cakes and give information about them. But actually, no, because that’s something your website should already be doing. Replicating this behavior on an app would just annoy anyone who downloaded it.

But perhaps the app could tell the history of your shop and display a map of where it’s located. No, sorry, but this is also something that should be on your website, and your location should be marked on Google Maps.

But what if the app could let a customer order a cake, pay for it, and then notify the customer when their cake was ready to be picked up? Ah, now you have something. This app actually does something useful. Of course most of it could be done with a website and email, but the integration of ordering, payment, and notification into a single application is something that would be potentially useful to a customer.

That’s just an example, but it shows the way you’ll need to be thinking if you decide to go ahead and develop an app. You may need one or you may not, but when you have one, it could make the difference between somebody ordering their cake from your shop or your from your competitor’s app. When you save customers time or money, you’re providing something of value to them, and that can’t hurt your image.

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